Not just in Europe but across the world, this has felt that there was a real threat to internationally -to freedom and democracy and things like that. So, there was a sense, that there was a certain belief, ideals, hard-won freedoms that were at stake. The war was also being presented as a conflict to fight for basic freedoms and the threat of militarism and despotism that was, that was Germany basically.

And they were, you know, they were motivated out of a sense of loyalty. There was a real sort of belief in the empire, in Britain as a nation, as a society, a kind of figurehead. They eventually, the penny dropped, and they began to employ the people, the professionals shall we say - people who knew what they were talking about.Īmongst countries like Canada, Australia and New Zealand and other countries in Empire. So, whereas the British propaganda effort, it's begun the war whereby employing civil servants, politicians. Who their papers like the Daily Mail, such like The Daily Express, were used to communicating with a mass audience basically. What they did in the end was get people who knew what they were talking about, and these were people like newspaper proprietors like Lord Northcliffe and Lord Beaverbrook. And it was particularly say, in the early recruitment campaigns and things like that it, it wasn't entirely successful - it did rely on the inherent patriotism of the British public. Certainly, at the beginning of the war, there was a - it was a bit amateurish, a bit piecemeal.

Propaganda was very much in its formative stages of development it was the concept of government's appealing to a mass audience.

Mass effect imperial glory